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BOROUGH BOX

Invest in the specialists bringing the artisan food sector to your door

equityEquity
Capital at risk
£0.8m
Valuation
15.0%
Equity share
SEIS
Campaign closed
Capital at risk
SEIS
Amount
£
ownership
Campaign closed
Minimum investment is £10
SEIS Tax Relief
£
Ownership share

BoroughBoxâ„¢ brings the artisan & independent food market to your door. They work with award winning and specialist artisan food and drink producers to deliver exceptional regional products to UK foodies. Products are sold via our collection of hampers, the Food Discovery club, or through the online foodie marketplace. Investors receive a lifetime discount on all purchases in addition to other great rewards. The rapidly growing business is also eligible for generous SEIS investor tax relief.

Tell me more

A sales and services solution for the independent food and drink sector

BoroughBoxâ„¢ was founded in May 2014 by a passionate foodie who combined a digital background with hands on market trader experience at some of London's biggest food markets. BoroughBoxâ„¢ uses the power of the internet to provide a link between high quality regional producers struggling to attract customers outside of their natural catchment area and discerning foodies across the UK looking to discover new products, foods and producers.

Founded in London's Borough region, an area of the country synonymous with incredible food & culture, from world famous food markets, to the hustle and bustle of the South Bank featuring sizzling street foods and specialist producers, BoroughBoxâ„¢ is an easily identifiable brand both nationally and internationally for our core foodie audience which will become the definitive online destination for specialist food and drink shopping.

The strong management team has both the experience and skills to be able to grow the company into a successful exit within the next 3 years and with over 5,800 food and drink SMEs in the UK and the online channel set to be the fastest growing part of the grocery market, almost doubling in value by 2020 to £17.2bn, there is an incredible opportunity for BoroughBoxâ„¢ to grow exponentially and become the leading player within the markets we operate.

BoroughBoxâ„¢ has a unique positioning with three core sales channels already delivering revenue. The BoroughBoxâ„¢ Food Discovery Subscription Club generates year round repeat revenue with high margins. The BoroughBoxâ„¢ branded range of gifts and hampers is a premium gift alternative to names such as Fortnum & Mason and Harrods and in addition to consumer gift sales we have seen excellent corporate sales for a number of A list corporate clients including Neff, Hilton and Knight Frank. Finally, the BoroughBoxâ„¢ online marketplace is developing into the 'Not On The High Street' for food and drink. Populated by 100's of the UK's leading specialist food and drink producers we facilitate an online sales channel for artisan producers across the country.

Following a successful end to 2015 we are now seeking investment to capitalise on the position we've established. We intend to use the investment to retain and grow our exceptional team, dramatically increase our customer acquisition through targeted marketing spend, improve systems and processes to ensure our growth and capacity are aligned, and continually improve the customer journey.

The 2016 model for BoroughBoxâ„¢ is simple: growth and retention.

1. Permanently employ our highly experienced Head of eCommerce and build a larger team to scale for rapid growth.
2. Provide budget to implement a major customer acquisition marketing strategy across social media and affiliate marketing channels.
3. Expand our branded BoroughBoxâ„¢ gift product range and grow the corporate business development team.
4. Launch the BoroughBoxâ„¢ branded gift range into retail stores.

In 2015, the small BoroughBoxâ„¢ team made exceptional progress. The BoroughBoxâ„¢ consumer marketplace saw year on year growth of over 500% in December and our own BoroughBoxâ„¢ branded gifts were enjoyed by over 2,000 recipients.

Invest in BoroughBoxâ„¢ and imagine what we will achieve in 2016 and beyond.

X

Equity - product type
Maximum
£ 120k
Raised
£ 0
Investors
0
Est close date
Completed

Where will the funds go?

Increased headcount in sales and tech
£30,000
Equipment
£10,000
Search & Social Acquisition Marketing
£30,000
Affiliate Acquisition Marketing
£30,000
Other Sales Promotion & Acquisition Activities
£20,000

Key people

Andrew Lawson
Director
Red cup

Investor rewards

Truffle Prosecco box

If you invest £100 - £499
You receive the Borough Box Truffle Prosecco and Chocolate gift hamper worth £45.00.

Traditional Pine Gift Hamper

If you invest £500 - £999
You receive the Borough Box Traditional Pine Gift Hamper worth £90.00.

10% lifetime discount and subscription

If you invest £1,000 - £9,999
6 month subscription to The Discovery Club where every month you receive a curated selection of artisan and specialist produce from the Borough Box marketplace. You will also receive a 10% lifetime discount on all future BoroughBox purchases.

20% lifetime discount and subscription

If you invest £10,000 - £250,000
12 month subscription to The Discovery Club where every month you receive a curated selection of artisan and specialist produce from the Borough Box marketplace. You will also receive a 20% lifetime discount on all future BoroughBox purchases.

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Business brand

SE1, UK

"A sales and services solution for the independent food and drink sector"

Incorporated
13 years, 8 months
View website
See financials
Investment strategy
Once BoroughBoxTM has successfully established itself as a leading foodie destination and brand, demonstrating significant growth and a broad customer base, it would become a highly desirable target for any number of larger food related companies or private investors.
Date
2019
Target valuation
£10,000,000
Target share value
12.5x
 

The target valuation is not a target return on your investment but simply indicates the desired and forecast growth of the platform. If the target valuation is achieved then your shares would need to be sold at this valuation for you to realise the investment.

Risk warning

Past performance and forecasts are not reliable indicators of future results. Your capital invested is not covered for compensation in the event of a loss by the FSCS. Tax treatment will depend on the individual circumstances and may be subject to change. Please see our Risk section before making an investment decision.