PLANKS CLOTHING LTD

PLANKS CLOTHING

Cutting edge, rider-owned ski apparel brand gearing up for the new season

Revenue

Capital at risk

Venture Debt

Est. Months

13.5%

apr

Successful

Capital at risk

Amount

You make

Successful

Minimum investment is £100

Total return

Est. Monthly repayments

Our APR explained

Founded by British pro skier, Jim Adlington, Planks is a rider-owned brand producing high quality and innovative ski apparel using cutting edge recycled fabric technology. Their journey has taken them from selling out of the back of a van in Val d'Isère to opening global wholesale channels and owning their own mono-brand stores in the Alps! After a successful equity raise in 2017, Planks are looking to meet the rapidly growing demand for their products with the funds raised.

Tell me more

Our mission is to be an original and honest outerwear brand that inspires its own community of skiers through a unique and engaging experience.

Planks products strike a unique balance between style, technical performance, and affordability for everyone who loves the mountains. We are continuously striving to improve our products and doing what we can to reduce our impact on the environment. New for our Autumn/Winter 18/19 collection is the incorporation of recycled yarns into our supply chain and products, with 68% of the styles in the collection containing recycled materials. Funds raised in this campaign will go towards production of next season’s collection, where we forecast to recycle over 300,000 waste plastic bottles.

We are privileged to be endorsing some of the world’s best skiers, such as UK’s Olympic hopeful and X-Games gold medallist, James “Woodsy" Woods. Our sponsored athletes put our products to the test in the most extreme conditions, and while doing so, provide engaging content to share on social media with our rapidly growing fan base. We are proud to be releasing our best ever “Woodsy” Signature Collection for 18/19 and have also partnered with the Warren Smith Ski Academy, whose team of instructors are proudly wearing our technical outerwear this Winter.

We run a host of grass-roots programs in ski resorts as well as in snow-domes and dry slopes here in the UK, where the brand began. We have a strong online platform— consisting of 37k Facebook followers and 16k Instagram followers— and operate four of our own concept stores across the French Alps. Our stores in the Alps are the heart of our brand; recent success includes our Coffee and Clothing concept store in Tignes, which is running above target due to this season’s introduction of hot food and the acquisition of an alcohol license.

Furthermore, we work directly with some of the UK's top retailers, such as Snow + Rock and Surfdome. We have international distributors and agents who wholesale the brand worldwide in Europe, North America, Asia and Australasia, supporting our fastest growing revenue channel, which has already delivered 83% growth on prior year.

We think you are going to love our new collection, so have put together some fantastic rewards for our Crowd2fund campaign! To support this continued growth, the money you pledge will go towards investing in more stock for the 18/19 Winter Season.

#DropCliffsNotBombs