Wildfire are a privately owned brand and experience agency, that have worked with some of the world’s most prestigious brands for nearly 20 years. From sporting icons such as Manchester City FC., and Cheslea F.C to household names like Peugeot — Wildfire has led the market in developing immersive brand and guest experiences. Wildfire’s revenue for FY24 was £2.2m, with anticipated revenue of £3.5m for FY25.
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I founded Wildfire in 2006, with the aim of bringing my experience of brand development and hospitality together into a specialist agency proposition. I have grown Wildfire from my bedroom, to one of the best experiential agencies in the world — make no mistake, I am driven to succeed.
At Wildfire Design Consultants, we envision a world where every brand resonates deeply with its audience, leaving a lasting impression that fuels loyalty and drives growth. Our mission is to transform brands into a dynamic force that sparks connections and sets the marketplace ablaze. The business was formed in 2006 and has evolved from a graphic design agency into one of the leading global brand experience consultancies for Sport, Leisure and Hospitality. We take pride in working extremely closely with our clients to ensure that we fully understand their brand's essence, values, and goals to ensure that our work meets their needs and surpasses their expectations.
Our dedicated brand experience staff are spread across three offices and two continents. We’re proud to maintain offices in London, Frankfurt, and Dubai, with designs for further expansion in the future. Not only do we work around the globe, but we serve clients all across it too. We worked on a new visitor experience for the Guinness Storehouse in Dublin, we developed a new brand strategy for Morocco’s University Mohammed VI Polytechnic, and we provided several services to the 2020 Dubai Expo for the Emirate of Dubai. We have seen huge growth post covid, and I believe that expansion into complimentary sectors such as hotels and leisure, alongside the creation of a U.S arm — will solidify our position as the market leader.
Credit commentary:
The director Colin Green is providing a personal guarantee, which means should the business fail and have insufficient assets within the business to repay the loan, we can look to the guarantor(s) to repay any shortfall on repayment. Additionally, the business is offering a debenture to secure the repayment of the loan. There have been no CCJs for the business or director. The Equifax score and grade, which we use to assess risk, are based on the 2023 accounts.The financial statements, prepared by an accounting firm, confirm the accuracy of the reported figures. According to their management accounts, the company’s total EBITDA is £103K in 2023 and £215K in 2024. Their turnover has increased by 57% between 2023 and 2024. Tangible Net Worth has increased from 2023 to 2024, reaching £342K, providing substantial physical assets to secure borrowing facilities. The bank statements from recent months indicate volatile cash flow, with an average May balance in the six-figure range. The company has an overdraft facility of £50K. The Debt Service Coverage ratio is 3.16 (filled accounts figure), and net gearing is 141%, indicating mixed financial risk. The company maintains a stable creditor-days ratio of 37 days, demonstrating effective management of creditor payments. Current debt includes obligations with Barclays, Funding Circle, Capital On Tap, and BNP Paribas Leasing. Additionally, there is a mortgage with Klaus Peter Kofler
Inflation Risk:
The company has stated that they are a service-led business operating internationally, and therefore they are not affected by the costs of materials for projects.
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