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Don’t invest unless you're prepared to lose money. This is a high-risk investment.
You may not be able to access your money easily and are unlikely to be protected if something goes wrong.
Take 2 mins to learn more.
A Conversation on Transforming Destinations and Fan Experiences
30th September 2024
In today’s competitive market, creating memorable experiences is not just an option—it's a necessity. We had the opportunity to sit down with Adam Helliwell from Wildfire Design Consultants to learn how his team is revolutionising sports hospitality, large-scale destination planning, and fan experiences worldwide. It’s not a typical design agency. Wildfire operates with a fearless approach, blending creativity with commercial insight, read on to find out more.
C2F: So, Adam, tell us, what problem is Wildfire solving?
Adam: At Wildfire, we’re focused on igniting guest and fan experiences across sports hospitality and large-scale destinations worldwide. Whether it’s reimagining a football stadium or master planning an entire district, we develop strategies that bring destinations to life in ways that haven’t been done before. Organisations work with us because of our reputation and 18-year track record of delivering these innovative solutions.
C2F: That’s impressive! So, what makes Wildfire’s approach stand out from others in the industry?
Adam: We’re more than just a design agency—we live and breathe our values. We’re fierce and fearless, meaning we don’t just follow trends; we analyse data, we challenge conventional thinking, and we create experiences that drive both engagement and revenue. It’s this focus on blending creativity with commercial results that sets us apart. We don’t just design spaces that look great; we deliver solutions that grow businesses.
C2F: Let's talk numbers—how does Wildfire generate revenue?
Adam: Our revenue is primarily driven through project-based contracts with large, international blue-chip companies. We offer a range of services, from research and insights to design and delivery, each with varying associated costs. The value we bring to each client is reflected in our rate cards, which are tailored based on the seniority and expertise of our team members. It’s not just about time spent; it’s about the impact we make on our clients’ bottom lines.
C2F: Lastly, why should investors trust Wildfire with their money?
Adam: Great question. We've been in business for 18 years, weathering different market conditions and continually evolving. What sets us apart is our resilience and adaptability. Investors can trust us because we’ve proven we can grow while maintaining a profitable and healthy business. We’ve built trust with our clients over the years, and now, we’re looking to enter an exciting new chapter, expanding our reach and services even further. It’s about longevity and growth, and we’re ready for it.
With an 86%-win rate on competitive pitches and a reputation for delivering first-in-class experiences—such as the world’s first Tunnel Club in a football stadium—Wildfire is no stranger to innovation. Their approach is fearless, and their track record proves their success. For investors looking for a company with a passion for growth, innovation, and delivering real results, Wildfire Design Consultants could be a name worth watching.
As Adam put it, "This is about growth, longevity, and trust—qualities we’ve built over nearly two decades in the business."
Past performance and forecasts are not reliable indicators of future results.
Your capital invested is not covered for compensation in the event of a loss by the FSCS.
Tax treatment will depend on the individual circumstances and may be subject to change. Please see our Risk section before making an investment decision.
Risk summary for P2P agreements or P2P portfolios
Estimated reading time: 2 min
Due to potential for losses, the Financial Conduct Authority (FCA) considers this
investment to be high risk.
What are the key risks?
You could lose the money you invest
Many peer-to-peer (P2P) loans are made to borrowers who can't borrow money from traditional
lenders such as banks. These borrowers have a higher risk of not paying you back.
Advertised rates of return aren't guaranteed. If a borrower doesn't pay you back as agreed, you
could earn less money than expected. A higher advertised rate of return means a higher risk of
losing your money.
These investments can be held in an Innovative Finance ISA (IFISA). An IFISA does not reduce
the risk of the investment or protect you from losses, so you can still lose all your money. It
only means that any potential gains from your investment will be tax free.
You are unlikely to get your money back quickly
Some P2P loans last for several years. You should be prepared to wait for your money to be
returned even if the borrower repays on time.
Some platforms may give you the opportunity to sell your investment early through a 'secondary
market', but there is no guarantee you will be able to find someone willing to buy.
Even if your agreement is advertised as affording early access to your money, you will only get
your money early if someone else wants to buy your loan(s). If no one wants to buy, it could take
longer to get your money back.
Don't put all your eggs in one basket
Putting all your money into a single business or type of investment for example, is risky.
Spreading your money across different investments makes you less dependent on any one to do
well.
A good rule of thumb is not to invest more than 10% of your money in high-risk-investments.
The P2P platform could fail
If the platform fails, it may be impossible for you to collect money on your loan. It could
take years to get your money back, or you may not get it back at all. Even if the platform has
plans in place to prevent this, they may not work in a disorderly failure.
You are unlikely to be protected if something goes wrong
The Financial Services Compensation Scheme (FSCS), in relation to claims against failed
regulated firms, does not cover investments in P2P loans. You may be able to claim if you
received regulated advice to invest in P2P, and the adviser has since failed. Try the FSCS
investment protection checker here.
Protection from the Financial Ombudsman Service (FOS) does not cover poor investment performance.
If you have a complaint against an FCA-regulated platform, FOS may be able to consider it. Learn
more about FOS protection here.
If you are interested in learning more about how to protect yourself, visit the FCA's website here.
For further information about peer-to-peer lending (loan-based crowdfunding), visit the FCA's website here.
